It’s been a little under twenty years since the last weekly kids’ sports comic was on the shelves of newsagents across the land, in the shape of the final issue of the original Roy of the Rovers. Since then, a smattering of titles aimed at older audiences – from a teen-orientated Rovers relaunch, to the ghastly laddish newspaper spinoff Striker – have appeared and disappeared almost as quickly, but the present lack of a regular young readers’ sports title is a far cry from the genre’s heyday.
That heyday arguably extended right through to the 1980s, when Roy of the Rovers still had the power to make national news headlines with the occasional publicity stunt (such as putting its title character in a coma in a Who Shot JR?-inspired turn, or hiring members of Spandau Ballet to play for the famous Melchester Rovers); but it began in the 1950s. Comic strips with narratives based around football had existed for almost as long as the game itself – but it was in the post-war boom that such magazines took off with a vengeance.
The vanguard was led by Tiger – the paper in which Roy of the Rovers, instantly and forever more the most popular football strip, originally featured – which launched in 1954, and whose success surely contributed to the fabled prose story magazine Hotspur’s move into comics form five years later, as well as a raft of new football-themed strips in anthology mags such as Valiant and Hurricane. Finally, with IPC’s twin 1970 launches of Scorcher and Score ‘n’ Roar, there were comics that were able to fill their pages with football stories alone.
It was no surprise, really, that British comics would eventually start to look to sport to find their heroes. While military heroes were naturally somewhat in vogue after the war, there was nevertheless something of a void waiting to be filled by the fact that – attempts like Mick Anglo’s Marvelman aside – the superhero costume has never really fit the British physique in quite the same way. In a strange kind of way, Roy Race was our Superman, while someone like Bobby “of the Blues” Booth, a suspiciously similar counterpart in darker clothing, was his Batman. Just as a team such as the Justice League or Avengers features an array of heroes playing different roles, so too did the British comic strip footballers each excel in their own unique positions: goalkeepers, strikers, managers; greying legends, prodigious teenagers and promising schoolboys; even a table football wizard (the titular star of Mike’s Mini Men).
It may surprise those who think of football – or sport in general – in one-dimensional terms that it would be possible for a multitude of strips about the topic to co-exist, but over a glorious three decades, they did just that, with an admirable amount of diversity and inventiveness. It’s true that many strips chose to focus simply on the ins-and-outs of top level football in England – but in order to succeed, each new strip had to come up with a fresh hook.
There was something nicely postmodern about the construction of Jack and Jimmy, for example. Appearing in Score ‘n’ Roar – a Whizzer and Chips-esque creation featuring, as it were, “two titles in one” – the adventures of the straight-laced defender “Jack of United” appeared in one section, intertwining and contrasting with his hot-headed flair-player brother “Jimmy of City” elsewhere in the comic. The effect of the series was somewhat ruined, mind, when one transferred to the other’s club later in the run, just as the strip itself had transferred to the more successful Scorcher comic.
When football comics took greater leaps into fantasy, however, was when they generally shone even more. There was remarkable wit and creativity laced throughout Hot Shot Hamish and Mighty Mouse – originally two separate series about a kindly Hebridean giant with the hardest kick in the world, and a short, rotund, bespectacled dribbling genius who played league football around his job at a hospital, they shared a writer/artist team and unique sense of humour, and ultimately merged into a single ongoing story.
The fondly-remembered Billy’s Boots, meanwhile, was an adventure tale straight out of Boy’s Own (despite, er, actually first appearing in Scorcher). A schoolboy player with a lead-footed lack of ability, Billy Dane’s fortunes change when he discovers a pair of battered old boots in his gran’s attic, which turn out to belong to a legendary striker called Charles “Dead-Shot” Keen. Whenever he wears the boots, Billy is imbued with skills and ability reminiscent of Keen – but whenever he loses them, which happened with alarming regularity, his hopeless self returns. Admirably, the strip never confirmed whether the boots were indeed actually magical – or if Billy’s turns of skill simply came from the newfound confidence of wearing the supposedly lucky boots.
Indeed, the lessons that football comics could teach their impressionable young readers was arguably the greatest loss when they began to disappear. There was a distinct moral thread running through the majority of them – espousing virtues like fair play, honesty, and sportsmanship – and at times, particularly as the 1970s drew on, they often had plenty to say about the state of the modern game. Stark: Matchwinner For Hire told of a mercenary player who would sign for clubs on a one-match basis and charge per goal, with a “no win no fee” clause – a novel idea, albeit one that would fall foul of FIFA’s current player-registration laws. Then there was Millionaire Villa, a ridiculous and brilliant creation in which rich enthusiast – and hopeless footballer – David Bradley bought his way into the starting line-up of his local First Division club.
It could be argued that these football strips simply operated on too straightforward a moral spectrum – series such as Look out for Lefty, the Mary Whitehouse-bothering adventures of a working-class player whose mates were borderline hooligans, were the exception rather than the norm – to survive in the more cynical 1990s. And as comics themselves became a less popular fixture of newsagents, it was telling that only a football-specific comic – as opposed to more general sports tales – had been able to last as long as Roy of the Rovers did when it put out its last weekly issue in March 1993.
There were attempts to appeal to a more “edgy” market with the monthly spinoff later that year – and the talent and credentials of its new roster of creators, including Rob Davis and Sean Longcroft, were undeniable – but it was a short-lived return. A 1997 relaunch of the strip in the pages of Match of the Day magazine attempted to recapture the simpler feel of the original stories, but offered little more than nostalgic appeal.
And it’s hard to argue with the suggestion that perhaps it’s in a nostalgic past that football comics belong. Certainly, it’s far more difficult to base convincing heroes on present-day Premier League footballers, or to pretend that the game currently has a moral core when its participants and organisers seem so lacking in one. Yet there’s also a yearning, from those of us who followed the changing fortunes of teams like Melchester Rovers, Danefield United or Railford Town as avidly as our “real life” clubs, to see those stories brought up to date. The foremost modern talents in the field have shown themselves to be adept at a greater variety of genres than at perhaps any other period in British comics history – surely there must be at least one of them who’d fancy bringing Roy Race back to life?
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